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After The Russia Scandal, Is Facebook Growing Up?
Is the Russia scandal an ultimate comeuppance for Facebook? Will its reputation suffer real harm as a result, or will it rise to the occasion and grow up? When it revealed it had sold about $100,000 in...
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7 PR Tips For Digital Reputation Management
One foundation of a good public relations campaign is reputation management. Whether for a brand or an individual, most good PR people spend their time helping internal or external clients create a...
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5 Insights On Corporate Activism From Top PR Experts
Last week, seven of the public relations industry’s top PR professionals offered unusually candid insights into one of the hottest issues of the day – corporate activism. Values-Based Decision Making...
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PR Tips For Stellar B2B Bylines
Contributed articles bylined by a key executive are part of any PR program that emphasizes thought leadership. Bylined content helps establish a B2B executive as an industry expert or brand voice, and...
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PR For The “New” Technology CEO
For CEOs of technology companies, arrogance is out and humility is in. “Boring is the new black,” proclaims New York Times tech columnist Farhad Manjoo in a piece about the latest trend for technology...
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#MeToo Slams Under Armour: Can It Recover?
The #metoo movement has claimed the reputations of many high-profile men. But its real impact may be at the corporate level. Our heightened awareness – and the corporate reluctance to address systemic...
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AIG Avoids PR Disaster, But Barely
It seemed like a joke. AIG, the poster child for the greed, profligacy, and fiscal incompetence that helped trigger the 2008 financial meltdown, announced it would consider suing the U.S. government...
View ArticleTuesday Tips: Product Review Review
By Sodelba Alfaro I, like many other beauty devotees, have my go-to blogs like Temptalia and BellaSugar when looking for a shiny new lip gloss or a smoky eye shadow. In many instances, bloggers will...
View ArticleTuesday Tips: Influencer Outreach: Best Practices
Whether you’re representing a start-up or a long-standing brand, tapping a few key “influencers,” people who can drive others to action or to wax wondrously about your brand or product can do great...
View ArticleTuesday Tips: Becoming a Sought- after Media Source
When it comes to client work, one of the things we always ask ourselves is, “How can we help our client shine?” This is especially true if the client is in a less-than-sexy industry. However, a PR...
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How To Protect Your Digital Reputation
A while back, I was startled to see myself criticized harshly on an online IT forum. One poster called me “clearly incompetent” and demanded that I be fired. It was a chilling feeling, especially...
View ArticleFor Bad PR, Blame The Lawyers?
#BrandAdvocateFail – I can only assume the lawyers are to blame? lnkd.in/W_FxYe — Sarah Larcker (@slarcker) May 22, 2013 Was Shakespeare right after all? When legal strategy contradicts PR or...
View ArticleCan Bad PR Be Good Marketing?
Lifestyle clothing retailer Abercrombie & Fitch ran into some nasty PR recently when comments by CEO Mike Jeffries were reposted from a 2006 interview and blew up the Internet. In the piece,...
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Paula Deen’s PR Crisis: Is She Done?
It pains me to be dishing up another post about Paula Deen’s PR crisis. Deen’s rags-to-riches story and Southern-fried charm has won her many fans, including members of my own family. But her most...
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Tuesday Tips: Summer Work Wear in a PR Office
Summer is in full swing, which means that the fashionable PR pro has officially switched over her (or his) closet from warm and cozy to cool and comfortable. And with the warmer weather comes a slight...
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The PR Verdict On Paula Deen’s Apology (Again)
From the frying pan to….yesterday Paula Deen, the queen of comfort cooking, faced Matt Lauer, and the outcome was not so comfortable for either one. Some have criticized Lauer for his brusque grilling...
View ArticleTGIF: Social Media Tips For Millennial PR Pros
By guest blogger Heather Scott Are you on Facebook? Twitter? Instagram? Tumblr? For at least 25 hours a week? Do you think you have phantom phone syndrome? If so, you are probably a millennial, and if...
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Seven Ways To Safeguard Brand Reputation
Most companies will never experience a PR or reputation crisis on the order of a BP or Toyota. That’s the good news. But in the digital age, the drip-drip-drip of customer complaints, employee...
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Rolling Stone’s Weak ‘Apology PR’ Won’t Heal Its Reputation
Rolling Stone’s explosive story about sexual assault on college campuses was horrifying, but from a PR and reputation point of view, it seemed like a journalistic milestone. “A Rape on Campus” was the...
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PR, Pizza, And Crisis Management In Indiana
One of the tougher PR and reputation management aspects of the furor around Indiana’s Religious Freedom Act is the struggle faced by local businesses who want to separate their own views and polices...
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PR Lessons From The Internet Shame Machine
Photo by Anthony Easton Building a reputation can take years, but you can lose it in a PR minute. Britt McHenry is a recent example of the internet shame machine. The (previously) obscure ESPN...
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Brand Ambassador And Reputation Risk: A Guide For PR
Subway’s recent PR crisis demonstrates how fragile a public image can be. It also shows the risks of using an advertising or PR brand spokesperson, even one as seemingly innocuous as Jared Fogle. It...
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United Flies Into A PR Storm
The public relations team at United had probably just started to breathe easy after the infamous “leggings” crisis when a second PR disaster hit. And this one’s a doozy. Late Sunday, a United passenger...
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Has Apple Lost Its PR Magic?
In its business and in its PR, Apple has had a golden touch. For a decade sales have climbed along with profits, and its reputation for innovation has flourished. Until recently, that is. iPhone sales...
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How To Restore A Public Reputation
CC BY-SA 3.0 When the college admissions cheating and bribery scandal broke nearly a month ago, two names led the headlines about the case. More than 50 people were implicated, but actors Lori Loughlin...
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“Stakeholder Value” Is Good PR — And Good Business
The recent move by the Business Roundtable to redefine corporate priorities by emphasizing value beyond shareholder profits is the latest indicator that corporate reputation’s importance is on the...
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Why Most Boycotts Fail But Others Win
When is a boycott more than just PR? What makes it work? Recent reports of a slowdown in SoulCycle’s business made me wonder about the staying power of customer boycotts. Why do most fade while others...
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Can PR Take Ownership Of Reputation?
In business as in life, reputation is everything. Few corporate CEOs will deny that a company’s reputation colors every aspect of business, including marketing, talent recruitment, employee relations,...
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Corporate Reputation And The Whistleblower Culture
As a PR person, I’ve always been fascinated by the complicated psychology of whistleblowing. Lately it seems particularly relevant. Tom Mueller, who interviewed over 200 corporate whistleblowers for...
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Brands Bring Substance To COVID-19 Response
The COVID-19 pandemic has upended long-planned marketing and PR campaigns for nearly every major brand. Now, five weeks into the lockdown that has decimated so many business sectors, many companies...
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